Women-Owned Small Business DaMoor’s Feed & Tack

Da Moor's Feed & Tack

Here at A to Z Horse Cookies, we believe in empowering other women within the equestrian community, and love to share the stories of strong business women in the industry! It is a beautiful thing when woman can work together to fulfill their dreams – and that is exactly what sisters Michelle and Heather of DaMoor’s Feed and Tack in Glendale, California have done!

DaMoors Feed Logo

Equestrian Sisters Make Fabulous Business Partners

Horses are in these women’s blood. The girls grew up riding – Heather showed hunter jumpers, and Michelle had a passion for working with young horses. In 1987 DaMoor’s Tack & Feed was founded by their parents as a family business. These ambitious ladies bought the company from their father in 2010 and have been upholding that same family customer service ever since!

“We love seeing young riders come in so full of spirit for their new sport, as well as enjoying our long time customers’ stories. We try to have a happy feel with our store. We like to refer to our store as “Cheers”, where everyone knows your name.” – Heather Guercio

Damoors Feed Interior of Store
Damoors Feed Display of A to Z Cookies

A Place for Every Horse Rider

Today, DaMoor’s specializes in providing their customers with quality english tack, feed, riding apparel and equipment, and lifestyle products for not only horses – but pet and small farming needs as well. They pride themselves on being able to “feed them all” – from the performance horse to the pleasure horse. And of course, they carry the healthiest of horse treats, A to Z Horse Cookies!

“We sell A to Z cookies at our store for many reasons. We personally feed them to our own horses. We love giving our horses treats that they not only love, but we feel good about. A to Z has always been a great company to work with. We also love that we have a healthier option to give to our horses. Our customers all ask for them by name, and they display nicely as well. All in all we highly recommend feeding A to Z cookies if you are looking to try a treat for your horse.” – Heather Guercio

You can find DaMoor’s Feed & Tack on their website at www.damoorstackandfeed.com and follow them on Facebook and Instagram.

A to Z Products in Damoors Feed

Women-Owned AJ’s Stafford Feed & Pet Supply

AJ’s Stafford Feed & Pet Supply

What could be better than an equestrian small business? Those that are run by women, of course! To celebrate National Women’s Small Business Month, we’ve decided to feature some of our favorite women-owned retailers! First up: AJ’s Stafford Feed & Pet Supply in Tualatin, Oregon.

AJ’s is owned by Linda Arakelian-Dorie of Oregon. Linda has built her country feed store from the ground up, with the support of her family and her own hard-earned money, over the last 22 years. Like the true horseman that Linda is, AJ’s Feed was founded on a spark of passion from a young horse girl with big dreams.

At the age of eight, living next to the Lake Oswego Hunt Club, I knew animals were always going to be part of my life, especially horses. Coming from a large family, I knew if I wanted to take riding lessons or some day own a horse, I needed to come up with a plan to help pay for my passion. After graduation from Portland State University, I knew early on I wanted to someday own my own business. Working in the corporate world of sales, I enjoyed selling and meeting all the wonderful people in my travels. The only missing link was how could I incorporate my love for animals?” – Linda Arakelian-Dorie

AJ Feed Store Opening
AJ Feed Store

The Start of the Tualatin, Oregon Country Feed Store

Being the true entrepreneur that she is, Linda saw a bright opportunity when her Veterinarian decided to relocate his practice and sell his building. She spent the next two years researching market trends and planning AJ’s and first opened the doors in May of 2001. AJ’s has been supplying the local community of Tualatin, Oregon, and surrounding areas with locally sourced and well-thought-out products, including feed, bedding, hay, tack, farm and pet supplies, and of course – horse treats; to farmers, homesteaders, hobbyists, and pet owners ever since. She uses many of the products on her shelves for her own animals at home – including our horse treats!

A Pet Supply Store with Intent and Purpose

“My sweet Horse Harley was diagnosed with IR. A to Z cookies are perfect for him! Many of our customers love how soft the texture is for dosing or for their senior horses.” – Linda Arakelian-Dorie


We are so very proud that Linda carries our A to Z Horse Cookies in her country feed store – we know that she only selects the finest products for her customers! We appreciate her dedication to making sure that horse owners have high-quality options available for rewarding, medicating, and just enjoying snacks with their horses.

You can visit AJ’s website at www.ajsfeed.com and follow them on Facebook and Instagram.

A to Z Products at AJs